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Back in October, a study was released showing the visits to top blogging and social software sites.  The results were surprising (at least to me), and I’ve been trying to process them ever since to get a handle on why they are as they are.  You can view the results in a good article on Search Engine Journal‘s website.

Part of what confused me was the growth rates – MySpace is growing at about 20% annually while Facebook is growing at about 150% annually.  Facebook is set to overtake MySpace eventually – but will it be before the next big site hits?  MySpace’s 20% is still a huge number – will it continue to grow?  It was also interesting to see AOL’s two attempts at social software failing miserably, both decreasing significantly in use over the last year.  Where do those users go?  Who picks them up?

On the blogging side, Xanga is going down the toilet with a 34% decrease in the last year, while lil’ ol’ WordPress is growing like gangbusters – up 290% in the last year.  But Blogger is still, by far, the most popular blogging software.  Why?  They’re free and they were early in the game – two ingredients for Fiscal Bliss 2.0.

“Top Blogging and Social Software Sites”

  1. dave Says:

    Blogger isn’t only first and free, it’s pretty good. Can’t be as highly customized as MT or WP, but it gets better every day. They’re new templates, despite the absence of a 3 column layout, are pretty impressive. Each little chunk of the sidebar is like a small blog. I think it’s a customization of PHP-nuke. Their commenting needs improvement, but it’s tough to argue with unlimited bandwidth (for those lucky days when you get slashdotted or something).

  2. Sarah Houghton-Jan (LiB) Says:

    Blogger is definitely improving. My one chief complaint is that you can’t easily archive Blogger content – migrate it from one platform to the next. To me, this is a huge barrier in an industry where preservation of information is important.

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