eBooks: Libraries at the Tipping Point Online Conference
Ebook What-Ifs: Issues that Impact Scenario Planning
Me (!), Bobbi Newman, and Matt Hamilton + moderated by Josh Hadro

Questions about specific eBook scenarios were posed to us.  Here’s what we talked about.  Twitter hashtag to follow the conversation during our session was #ebookswhatif

Question: What if there is a Google Book Search terminal in every library?

I tackled this question first.  The Google Book Search settlement, if approved, will let every public library building have access to a terminal with access to the Google Books orphan works collection (in copyright but out of print), and academic libraries get access through terminals as well.  If there is a terminal in every library, not a darn thing will change.  For academic libraries, most of what was scanned has the most potential for people doing research on academic topics.  The academic libraries got more flexibility on the number of terminals and the types of access.  For public libraries, the question is: how useful is that scanned material to our users?  For special libraries, same thing – that material is not highly useful.  School libraries didn’t factor into the settlement at all, which is very worrisome.  Having one terminal per building with access to something very specific is hearkening back to the days of the single-purpose CD ROM stations.  People think of information as ubiquitous and think of everything as being everywhere.  A single-use terminal won’t be very helpful to people very much.  Plus there are restrictions on what you can do with the books (printing, copying, search, annotations) depends on how much the libraries paid Google for the extra privilege of accessing the information.  This means an inevitable inequitable set-up in different libraries.  I just don’t think a Google terminal will get used in our public library.  There is no information in the settlement about the user access data and user privacy, but Google would have sole full access to it, which is worrisome.  ALA and other groups also worry about how much providing good access and printing/copying will cost libraries.  I think that some libraries would not participate in this project based on the privacy issues alone.  But a lot of people don’t worry about their privacy.  Up to 15% of what Google scans can be excluded from this collection at their discretion.  What would Google choose to exclude?   I think that the cost issue will be the limitation.  Google has not told us how much they will charge us to allow people to print or download, money that we have to collect ourselves and then split the money between the Books Registry and Google.  The unknown cost issue is frightening.
Bobbi agreed that privacy is a concern as well as space.  A computer whose sole purpose is to access Google Books is not likely to be useful to her users.  It becomes a customer service issue when a computer stands unused.
Matt agreed that the material in the collection is not something that his users will be drawn to use.  They don’t see demands for these types of books that are more academic and esoteric.

Question: What if the price of eReaders drops to zero?
Matt tackled this one first.  The price of eReader are dropping drastically.  What if the device is thrown in for free with the purchase of a certain number of eBooks?  This would result in a flood of cheap eReaders into the market.  Can libraries meet demand and utilize this quick influx to the market?  Matt thinks it’s incredibly likely that this is going to happen, whether the publishers are subsidizing it or that it’s a contract-based vendor subsidy.  For many, this seems like a possible death knell for libraries.  A world with free or nearly free eReaders and cheap or free content subsidized by advertising.  The democratizing role that public libraries play, our commitment to intellectual freedom, makes us more relevant than ever.  If we see free eReaders we may not see a lot of change in demand for our collection, which would create a complacency in library staff that is dangerous.  Over time, will we see generations of kids who first learn to read on electronic devices and use them for textbooks and homework?  Will paper books become more of a rare and exotic item?  New formats combining text with multimedia should be something we consider too.  Libraries should assert our values of universal access and intellectual freedom into the emerging standards of the cloud and future technological and legal developments.  ALA’s Office of Intellectual Freedom should be bending the ear of the FCC and other government agencies who are currently giving away the public good to corporations to destroy.  Libraries could be the tax-funded space for data and form the infrastructure that helps our local communities share data.  There has to be a public good component.
I chimed in and said that there is huge potential for demand increasing with a zero barrier to entry for eReader technologies.  With that huge, and fast, an increase our library would not be able to meet eBook demands.  The questions of format, different device platforms, and the technical support staff would be asked to perform would be a problem.  We are ill-equipped to handle this kind of change so quickly.  We’re ill-equipped to handle any change quickly, really.
Then Matt agreed that the differences in format and devices are a huge barrier for libraries.  It’s a huge physical challenge to get each staff member to have hands-on experience with all the various eReaders and formats.
I agreed and said is it possible to have enough of these eReaders to give everyone enough time to learn on them?  The libraries would get the free eReaders at the exact same time, or likely after, the public got them.  We would therefore end up giving some bad service because we’re unprepared to meet these needs.  Another issue would be bandwidth – if we’re trying to download a whole bunch of eBooks simultaneously, our infrastructure could not handle it.

Question: What if the DRM issue went away tomorrow?
Bobbi got this question.  DRM is a huge frustration.  Every eReader, platform, and format combination has a different set of challenges.  No device that allow for library eBook use allows for direct-to-device lending yet.  So, what if the Librarian of Congress declared 3 years from now that libraries are given huge leeway with regards to copyright and DRM?  A lot of what prevents users from using library eBooks with their chosen devices is the DRM.  The clunky experience at the library makes people turn to the direct paid consumer products instead.  If DRM went away, demand for our eContent would increase by huge amounts.  There would be a bandwidth impact here too.  A lot o the library’s policies about in-library computer access would need to change too to more easily allow for access to downloadable content.  Even if DRM went away, how does that affect the patrons who already tried accessing the collections and had negative experiences.  Patrons expect that the Kindle and other eReaders will work with library eBooks.  Libraries have to be the ones to break the news to people that our eContent won’t work with their devices, which is beyond our control.  But we sound like the bad guys.
I agreed that we would see an unprecedented increase in demand, but without DRM that increase in demand would at least be a good thing.  The first time experience with library eBooks is often bad.  Our stats show that we lose a lot of first-time users of our eBooks — they don’t come back.  Maybe they would come back if access was easier.  I gave up too and turned to a Kindle app on my Android phone.  Comparing my experiences with that to my experiences with library eBooks is distressing.
Bobbi replied that the eAudioBook process is a lot smoother, but the eBook process is a lot harder…largely because of connecting to a computer and go through the more cumbersome process.  Also, since you can’t download most eBooks in most libraries within most libraries, we have to break the news to them that we don’t allow downloads in the library.  (Sarah’s note: this is a policy that libraries need to change.)
Matt sees the same thing where he works too.  If DRM went away, doors could open for ways to deliver services in libraries.

eBooks: Libraries at the Tipping Point Online Conference

How eBooks Impact Libraries, Publishers & Readers

Brian Kenney, Barbara Fister, Eli Neiberger, and Steve Potash

Eli Neiberger started out the presentation and is freaking brilliant.  Let me say that again.  Eli is brilliant.  Libraries can’t disassociate themselves from format.  We’ve fared through other outmoded technologies and formats over time, so looking at those changes might help us move forward with eContent.  Those who survived the crash of vinyl are thriving.  Vinyl sales have tripled recently.  But the 8 Track was a transitory technology.  They were successful as a convenience format, but were quickly replaced with something much more convenient – the cassette tape.  He even talked about candles as an outmoded format, but we still use them for ceremony and atmosphere.  Same with gaslamps.  The built infrastructure to support this technology in communities were able to be converted and built-upon to support future technologies (electricity, etc.).  The typewriter is outmoded and it disappeared except for those who use it as a symbol or to make a statement.  At the same time, the descendants of the typewriter (physical and virtual keyboards) still use the same format.  Movable type technologies from printing presses to modern printers changed the same way.  Will the future of the Book follow the model of vinyl (niche, statement-driven, small) or 8 tracks (outmoded and laughable)?  The model of the candle or the gas lamp?  The model of the typewriter?  Will someone who has a book collection look as eccentric as those who have typewriter collections?  Or is the future of the eBook like movable type?  Is the eBook the future of text distribution?  If so, libraries are screwed.  The copyright lies with vendors and copyright owners, not with the users and consumers of the information.  The value of library collections are rooted in the worth of a local copy.  The locality of a copy is relatively meaningless now with the advent of the web.  The notion of a copy loses its embodied value when there is no difference between transmission and duplication.  That might change, but right now it creates a huge problem.  Most people will soon have internet access in their pockets.  The idea of owning a copy of media will be baffling to future generations.  Why have a local copy?  Access when needed from “the stream.”  Using the library is likely to remain an inferior experience for digital content because of DRM and selection of content, as libraries are not able to buy everything in digital format that individual consumers are.  The circulating collection itself is a technology that has become outmoded.  The internet and the digital distribution of content has made this happen.  The peak of physical circulation has already occurred.  We need to pay more attention to digital circulation of content.  Libraries used to actually be for storing and providing access to the content from the community, to protect and ensure access to local records and unique items — not bestselling romance.  We need to re-center on that purpose.  Why not make the library the publisher?  A platform for the community to create and store unique data?  Everyone is a publisher.  But everyone agrees to restrictive terms for accessing digital content every day, and there is not a groundswell of support for change to this.  Libraries need a fair use exemption to allow us to lend digital content.  But more than anything, the circulation of content is a dying method of distributing content.  We need to prepare for that.

Steve Potash, the President and CEO of Overdrive, spoke next.  Potash says that his company’s work with libraries has been “a journey.”  eBooks are now in 2/3 of American libraries, up from 38% in 2005.  Circulation of eBooks went up 73% from 2009 to 2010.  He wants library subscribers to know they will get a good return on investment for the books they buy from them.  They’re releasing more information on their updated mobile apps and a new mobile user experience that enables first time users on the web to go to the library app and see books and with one click read the books.  (I’m glad to hear they’re simplifying the mobile apps, because they are currently unusable, imho.)  He also noted that they’re adding DRM-free epub format books too (also good).  They’re adding open access to Project Gutenberg and other free eBooks through Overdrive’s interface as well.  Today they offer over 70,000 eBooks under the LEAP program (Library eBook Accessibility Program) through a partnership with Bookshare.  (This is free to libraries, so if you’re not using it, check it out.)

Barbara Fister spoke next very briefly.  The publishing industry is facing some huge problems in that they’re trying to allow for an antiquated business model that doesn’t really work for digital content.  The use of publishing text books and eBooks and trying to make money, don’t sign anything that won’t let you share content.

eBooks: Libraries at the Tipping Point Online Conference
Ray Kurzweil Keynote

Kurzweil is a legend and it was fascinating to listen to him.  The reality of information technology is that its growth is exponential.  But our intuition about the future is linear in nature.  This causes us problems in predicting the future accurately and being able to prepare for it.  We’re at a point where eBooks in libraries are real.

We will experience 20,000 years of progress in the 21st century, if today’s rate of information technology change continues.  Information technologies double their price performance over a single year.  Moore’s Law, baby!  Communication technologies, biological technologies, are all increasing.  The size of the internet in terms of bandwidth usage and pages hosting is exploding as well.  Kurzweil predicts that we’ll put screens into our eyeglasses and view screens at any magnification we choose, looking at eContent, augmented reality applications, and web content.

U.S. education expenditures have increased exponentially too, which Kurzweil connects to more of an investment in training on technology.  (I must disagree with him on this.  Schools have very poor technology investment in general.  And expenditure increase has not seen any connection to increase in performance or graduation rates, so throwing more money at the problem won’t help.  We need to fundamentally change our approach to education.)

People are still asking for more text-to-speech capabilities, books read aloud to them, and more flexibility.  He demo-ed Blio, an eBook Store with a million free eBooks: http://www.blio.com.  It’s out for the PC now, and they’re building iPhone & iPad, Android, and Mac versions now.  Looks a lot like other eBook Stores with covers, reviews, publisher info, etc.  Downloading the book preserves the original format, page by page — anything with a rich graphical format benefits from this.  You can preview pages, turn the pages and they flip as with a printed book, use reference tools, magnify, etc.

There needs to be a social compact that people will respect intellectual property rights.  The technical means to break them exists, but the respect to not break them is the key.  Kurzweil stresses that “it’s not cool to take intellectual property without paying for it.”

The graphs from Kurzweil’s presentation on the evolution of many things can be found at http://www.KurzweilAI.net/pps/KurzweilPowerPoint/

Future of Libraries 2010
The Consumer and Library E-book Markets: Implications and Challenges for Libraries
Paul Sims, Ann Awakuni, and Henry Bankhead

Paul Sims began by saying that he characterizes himself as a doomsayer. He believes that eBooks have the potential to disrupt our ability to provide access to collections. He quoted the ALA Core Value about Access: “All information resources that are provided directly or indirectly by the library, regardless of technology, format, or methods of delivery, should be readily, equally, and equitably accessible to all library users.” eBooks are preventing us from meeting this core value. Technology is changing user expectations. They expect immediacy, portability, durability, and ease of use. Publishers and vendors have expectations that conflict with those of the users: profitability and content ownership. They want to make more money off of eBooks and demanding that they maintain ownership of the “work” that you license (not buy) as a library. The changing culture of reading is preventing us from providing equal and equitable access.

Print is going to go away, says Paul. Are we, as librarians, ready to let it go? Arthur Sulzberger, the publisher of the New York Times, said that they will absolutely stop printing the newspaper at sometime in the future. On September 10th, Vernor v. Autodesk weakened the First Sale Doctrine, a 102 year-old law that says that when you buy something you have the right to loan it and resell it. This applies to eBooks because eBooks and other types of eMedia are thought to be considered, legally, in the same category of software…as you license it instead of purchasing it outright. Harlequin and Random House have succeeded very well with the eContent moves their companies have made. The Girl with the Dragon Tattoo was the first eBook to sell over 1,000,000 copies. We as libraries are locked out of many of the distribution channels due to our limited vendors & their publisher contracts. As a result, many of the popular eBooks our customer want are unobtainable by libraries. Traditional print bookstores are failing. Barnes & Noble is up for sale and Borders is on the verge of bankruptcy. Sales of eBooks are up 204% in the last 6 months. In June 2010, Amazon reported more eBooks sold than hardcover books. eBook sales are flying up seriously quickly. Library eBook volumes are not keeping pace with public purchase demand. We license and rent the same books over and over, and we don’t expand our collections quickly enough. He quoted some stats for the book Mockingjay: Kindle & Nook price $8.03, hardcover $8.44. There is a 5 month wait list for the title at MVPL, and 9 weeks at SCCL & SFPL. There is no eBook copy immediately available to our users and wait lists are much longer for eCopies than for print for the most popular titles.

Three scenarios that could undermine our business:

  1. What if Virgin or another company offers an eBook reader for free with a 2 year contract for $9.99 a month and get 3 free anytime eBooks every month (very Netflix-esque). These would likely be promoted heavily at discount chain stores and campuses. They could also offer Read-As-You-Go plans.
  2. What if publishers abandoned printing books and instead allowed licensed eBooks to be printed by vendors and partners only. Libraries would continue to get print books and have to pay twice, for content and printing. Some libraries might adopt the print on demand technology, but guess what? Libraries are back to fixing printers all the time. What if FedEx/Kinkos starts printing books for people?
  3. What if Google announces the creation of Google Publishing? They could offer best-selling authors huge signing bonuses (e.g. 50% of sales and 50% of ad revenue). eBooks might be sold for $2.99 to read online with ads, or $9.99 to download and transfer to other devices and with no ads. And they would likely make no provision for libraries…except the lovely one reading computer station per library.

So what do we do? We need to start device-lending, loaning entire libraries of titles on iPads or Kindles. But the EULAs don’t technically allow us to lend the content or the software out beyond personal use. The quick turnover in technology could be a problem with replenishing and updating devices on a tight budget. And it’s a stop-gap measure. It’s not a permanent solution.

The Oregon State Library did a study (the COSLA Project). They recommended creating library collaboratives to purchase eBooks. They recommend eBook reader certification, multiple vendors in the marketplace to choose from, the need for libraries to research connections between library use and book buying, supporting self-publishing, promote civic discourse about public policy affecting eContent, and using the library as a laboratory to test out new possibilities.

We have to work with ALA to lobby to get copyright law changed so that we can lend eBooks in a meaningful way. The other option is to just give up on collections, service, and librarianship. We need to continue to promote the idea of civic engagement at local, state, and federal levels about how eContent and copyright law affects democracy.

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Ann Awakuni talked about formats and technologies. eInk is not backlit, is easier on teh eyes, has good battery life for 2-4 weeks even, but has a longer page refresh. An LCD display (tablets & iPads) are backlit but have glare, is harsher on the eyes, has 10 hour battery life with wifi, and has a quick page refresh.

iPads are $499 or $630 and at 3 lbs is heavier than other eReaders. The nice things are the color 9” display, has instant page-turn, and a 2-page layout in landscape mode. You do have more than just an eBook reader, though, with a web browser and games aplenty, as well as other tablet functions. You access books through the iBook store (somewhat small).

Kindles are $139 for the 6” and $379 for the 9.7” dx model. There is a bigger selection than the iBooks store. You can link together all your Kindle apps on various devices to be synced (Whispersync). Average cost of books is $9.99, it has an actual keyboard, a read-to-me feature, and it’s not compatible in any way with library eBooks like those from Overdrive.

The Kobo costs $129 & has a 6” eink display, weighs less than 8 oz, has 1gb of storage, comes preloaded with 100 books, and is compatible with library eBook collections like Overdrive.

The Nook sells for $149-$199. It has 2gb of storage and has wifi. You can lend an eBook to friends for 2 weeks, has a dual eInk & LCD display, and is compatible with library eBook collections like Overdrive.

The Sony eReaders are various — $179 for the pocket – $249 for the daily edition. It uses “eink Vizplex,” black and white display, can be read in direct sunlight, and offers reader touch and other features.

10/14 libraries she contacted that loan eBook readers are loaning Kindles, but more are moving to the Nook. She talked with a librarian in New Hampshire (Mary @ Howe Public Library) noted that libraries have no problems loaning out 5 $100 art books to people but freak out about loaning out a $200 eBook reader. Is it legal for libraries to loaning out eBook readers? Amazon has stated that we can loan out the readers, but not with any content or jail-breaking the devices to allow content copying. So far no one has received a cease and desist letter. She suggests that we need an exclusive library terms of service contract from Amazon and other eContent vendors.

Most public libraries loan out eReaders pre-loaded & don’t let users download anything else onto the reader. Some libraries, though, let the users select which eBook they want and then download it for them before checkout. One good tip: Make sure your Amazon account isn’t linked to your library credit card but a gift card (to protect credit card info & spending sprees). Toronto wants to pilot delivering eBook readers to homebound patrons too. Several college and school libraries are loaning out readers with titles by request. They’ve encountered student and faculty questions about how to cite an eBook (page #s don’t exist).

eBook formats are key to understanding access. EPUB is the International Digital Publishing Forum’s digital standard for eBooks. PDFs work too as a relatively accessible and universal standard.

Blio is a free software eReader. Copia is a social network built around an eReader experience. And Book lets you buy books and see video content attached (e.g. cooking videos with cookbooks).

What does this mean for libraries? We need to add value to the reading experience on digital devices. How can we offer this up with the tools we have now (can’t). She sees us moving toward a “haiku culture” with digital content. We’re moving away from solitary reading to sensory, social, and arguably more shallow. Libraries have to keep up our eContent for the “haves” and not just the “have nots.” We will definitely see more people preferring the electronic to the print, and what are we doing to meet that demand? Do we know what our patrons want? What formats do they prefer? What categories or genres do they check out most?

She did a search for iPad, Kindle, Kobo, Nook, and Public Library in Google Trends, and found that “public library” came in second in California Google users (yay1) — not so bad.

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Henry Bankhead concluded by talking about the role of the public library with eBooks in the future. Books are simply packaged words, a time transfer of knowledge, culture, and entertainment. Books show us what the past was like and what the future may hold. eBooks are just another format and formats change over time. The history of bamboo books in China exceeds in duration the use of paper books. When eBooks first came out in the 1990s, they failed pretty badly and left a bad impression with people due to bad selections, formats, and digital rights management. But now eBooks are becoming popular because of the wide availability of eBook reading devices and apps. Dedicated devices, mobile phones, and apps that cross platforms (like the Kindle & Stanza apps). eBooks will become more popular than paper books. They offer a superior reading experience with a limitless selection and low cost. There is also the instant gratification factor (at least with consumer eBooks – libraries require long wait times). eBook sales have more than doubled from a year ago. Many patrons are culturally habituated to getting their reading material from the public library. We must not disappoint them. Libraries are guardians of the public trust and upholders of the public good, and must ensure that eBooks are available to our users. If we are not proactive we risk being cut out of the equation and the conversation altogether. Consumers will become habituated to going directly to publishers and bypass the library altogether. We have applied a physical model to a digital forum with dire consequences. The one-book, one-user model does not work for digital content. It works against providing broad access to popular releases and is counter-intuitive. DRM is frustrating and complex. There is a paradigm shift about books and eBooks. We tend to think of the printed paper book as the epitome of the “work.” The “real book” usually starts as an electronic file before it’s turned into dead trees and ink…it is born digital anyway. Libraries need to change from curators of predefined collections to distributors of access. Physical DRM can be coupled with print on demand as just one of many formats, on compost-able cheap paper meant to be recycled once you’re done reading. Picture a future when you say “book” and you actually mean eBook, not the print book. We need an easy to use technology and an easy interface that works for users. Pay per download is one model. This lets patrons choose what they want, as with Netflix, creating patron-driven acquisition. This ensures that publishers have a defined revenue stream. A multi-format distribution means that patron-driven acquisition results in multiple formats. Patrons choose titles and formats that fit their needs. Libraries don’t pay for every single format ahead of time, but rather pay per access in the format and for the title that the user has selected. There could be a premium cost for new releases and less for back lists. New release titles could be made available only in the library (wish list!). We could have a cumulative pricing option as well. Simple DRM with all formats. Let’s work together to make something happen by working with vendors and publishers and distributors to create a top-notch eBook experience in the library.

Future of Libraries 2010
Cracking the Code: Beyond Dewey
Rachel Fewell and Lynda Freas, Anythink Libraries

The Colorado Libraries decided that they wanted their new libraries to be a third place, and to banish Dewey. London had the “idea store” — an experience model that was not common in libraries. Maricopa County and Frankfurt Library (IL) did a word based system. Darien Library created subject-oriented “glades” of materials and Hennepin has broken their collection into “neighborhoods” with groups by topic but still with Dewey labels.

In 2009 they did a roll-out of their “Anythink Libraries” brand to replace their former name, the Rangeview Library District. The buildings were remodeled to include reading areas with fireplaces, comfortable furniture, children’s areas with kid-friendly and colorful furniture. They put their family and parenting books in the children’s area. The shelving was all perfectly linear, but they moved to a bookstore shelving model with modular shelves at right angles, with curves, and all oriented by topic/word (they’re calling them neighborhoods). The libraries’ collections are being classified and shelved with words and not numbers.

4 people spent 1000 hours doing their catalog conversion for the whole system from Dewey to word-oriented classification, which they call WordThink. It took about a week per branch to do the conversion, and the new branches all are launched in BISAC. They replaced all of their labels with items that were brighter and more readable too. Topics like farming, languages, etc. These signs are yellow typeface on a green background. Second level signage is provided on the shelves themselves vertically, blue typeface on a white background. Nonfiction is filed alphabetically by title, except for areas that it doesn’t make sense (e.g. literary criticism). Fiction is filed by author within each genre.

They had to figure out with their vendors and technical services librarians how to translate BISAC classifications into WordThink classification. BISAC grids are available for free online to everyone. They also planned for yearly updates and retrofitting. 4 staff members changed item records for all the dewey ranges, going through item by item. Every single non-fiction collection was converted (including LPs, Books on CD, J & E, Teen).

Future of Libraries 2010
Social Media Capital
Patrick Sweeney

This was a very helpful and practical presentation from Patrick Sweeney (http://www.pcsweeney.com) started by showing a popular viral video about social media, quoting statistics about various social media sites and their impact on society. (e.g. 80% of companies use social media for recruitment. Ashton Kutcher has more Twitter followers than the entire population of Ireland. YouTube is the 2nd largest search engine. 34% of bloggers write about brands and products).

Social capital is “the collective value of all ‘social networks’ and the inclinations that arise from these networks to do things for each other” (Putnam). An example is at San Mateo County Library they are organizing programs and finding performers through Facebook connections and discussions. Facebook and Twitter are also a place to follow local government officials and partner agencies and engage with them by answering questions they have, re-tweeting their good content, etc.

Make sure your online profile is up to date and accurate in directories, news sites, and online maps. Search for your library in Yahoo & Google and see what comes up. Is it accurate? Make sure that any news stories about the library contain updated information if anything has changed (change in policy, hours, etc.). People will go back and see this through web search, and you want to make sure it’s accurate.

Go over Yelp, Foursquare, Twitter, Facebook, and blogs to see what’s being said on other sites and profiles and –engage– by commenting, liking, and following. Look at what your staff are talking about as well — likely the library is often mentioned in their posts. One more way to reach out to your customers.

Find out which sites your community is using. It might not be Facebook or Twitter. His library’s Hispanic community is mostly using MySpace, so that’s someplace they need to be. He also warns not to try to use everything and be everywhere. Pick the top 5. His top 5 are Facebook, Twitter, YouTube, Flickr, and WordPress.

Some decisions to make. Are you going to post as an institution, or as an individual? What brand are you going to use with these profiles? Will it be employee-run or organizationally-run? Employee-run posting can provide some legal implications and issues (moderating comments, freedom of information, etc.). What are you going to say? Just pushing out information one-way as a marketing tool is not the most effective way to reach out. Think about who your audience is before posting.

Policies! Argh. You need policies about what staff can do and cannot do, both on their own time and during work hours. You need a patron posting policy to govern comments or moderation. You might need policies about each individual site too.

Think about your brand. Register your name at a site like Knowem.com. Have a standard logo or photo, description/biography, and tags (if available). He recommends registering as many of your names and acronyms as possible, just as you do with domain names (to prevent squatters from providing ads or misleading sites).

How to find friends. Talk to people virtually and face-to-face about the fact that you’re on these sites. Use hashtags to follow organizations, products, names, and topics. Create a hashtag for your library too! Have contests or promotions for friending or following. Retweet something that someone else has posted that is applicable for libraries, and they’ll see your retweet and perhaps then follow you. Answer informational questions that you find on Facebook or Twitter. Take the initiative and help others where they’re asking the questions. Ask questions too. Seeking input from your community is an excellent way to encourage engagement.

Catch a meme wave and put the library’s name and resources out there where our customers are paying attention. He showed us the viral Old Spice library video and the Harold B. Lee Library’s parody of the Old Spice videos advertising the library. He pointed out the “People for a library-themed Ben & Jerry’s flavor” page.

What not to do! Don’t ever post anything negative – it won’t bring about anything good. Don’t lie. Don’t post about religion, sex, or politics. Don’t troll (saying something negative just to get a rise out of people).

Find out when you’re getting mentioned in the news. Set up Google Alerts, use TwinBox (for Twitter), and then run searches for yourself in sites, look at rating sites like Yelp, and listen to what people say. Respond to them as you would a customer right in front of you.

If users are posting about negative experiences you need to respond. He recommends looking at Kodak’s social media plan (inc. how to deal with negative behaviors online).

Now that you have social capital, how are you going to spend that? Find out what your community wants — do they need more business books, programs, services, open hours? These are conversations you can have with your customers in real time, from anywhere. Connect with your city/county/school organizations and collaborate with them on projects via these tools. If you emote a happy and fun persona online, this can translate into voting support, funding, etc. Advertise the services you have, letting people know what you have and what you do for them. Promote online materials over print, as this is an online medium. Mention local resources, including local artists and bands too — you might find a performer!

As a librarian, don’t forget about your own social network as a tool for professional development and connections. This helps you connect with people with like interests, get feedback and help, make connections that make you visible if you want to publish or run for office in ALA or another professional organization.

  1. In Praise of the Free Webinar (resources for finding ‘em in libraryland): http://bit.ly/anGBC3
  2. What a good library program idea from @nypl: Program for parents of school-age kids: “What To Do When It’s Due Next Day” http://ow.ly/2EGC4
  3. From @wired: Take a tour of the New Twitter, screen by screen: http://bit.ly/96OxtS
  4. From @gluejar: Can Libraries Work Together to Acquire eBook Assets? http://bit.ly/9iZzoJ
  5. From @librarianbyday: Crap Detection, A 21st Century Literacy « Libraries and Transliteracy http://bit.ly/cqyFUa
  6. Put Google Chrome on library PCs! From @mattcutts – a shortcut: Control-Shift-V pastes as plain text (no formatting) – http://goo.gl/8my5
  7. Great use of a Google Custom Search Engine – Open Access Journals search engine (3600+ titles) – http://bit.ly/akKRbr (via @charbooth @oatp)
  8. From @JustinLibrarian: Pretty awesome look at a library loaning out Nooks and a GREAT FAQ http://bit.ly/dwPJns
  9. Ammunition to get a library mobile app project approved! 1 of 4 US adults already uses apps [story from @mashable] – http://mash.to/2Els
  10. The Complete Android Guide is available in digital & hard copies, & it’s available for free browsing: http://ow.ly/2EOuL
  11. Internet Explorer 9 Screenshot Tour: The Best New Features in IE9 http://lifehacker.com/5638885/
  12. From@TechStuffHSW: Is Internet Explorer 9 a glimpse at the future of the Web? http://is.gd/fc7Tj
  13. If you work in a library & don’t know what First Sale Doctrine & EULAs are, read this. http://bit.ly/aGIG42 This kind of stuff affects library digital content and what our future will hold.
  14. Photo of what the new Twitter will look like (photo of screen @ the press event): http://mashable.com/2010/09/14/new-twitter-web-interface
  15. Our Favorite Office Objects: Kitchen Goods as Office Storage http://lifehacker.com/5637204/
  16. Chart has data on ages of social network users http://bit.ly/ahK5Uv (from ALA_TechSource, via @sabram)
  17. Presentation from @DavidLeeKing Collaborative Technology in Libraries http://bit.ly/bMBC3X (from ALA_TechSource)
  1. William Gibson: the Dangerous Minds interview http://bit.ly/aNeKMj (from @BoingBoing)
  2. Visualize Your Gmail Activity With Graph Your Inbox – http://mash.to/2DJuI (from @mashable)
  3. Jakob Nielsen: Designing Websites for Children http://bit.ly/KidsUsability Definitely applicable to library kids sites. (via @NNgroup)
  4. Only 2 more days to register for the @ALA_TechSource workshop ‘Using Tech in Library Training’ w/Paul Signorelli on 9/16 http://bit.ly/aDJPx9
  5. Good, quick post by @nengard on Social media desktop apps and how they can work for you. http://bit.ly/a8wAYv (via @ALA_TechSource)
  6. Great new post on getting stuff done from @davidleeking – New blog post: Resistance vs Management http://bit.ly/93rMM5
  7. From @ALA_TechSource: Social media policy for a one branch public library.  http://bit.ly/bN8kYf
    Heck, libraries of any kind can benefit from this simple approach — quick and painless.
  1. Watch Cory Doctorow’s lecture on Copyright vs. Creativity & think about impact on info access.  It’s seriously inspiring, as are most of Doctorow’s talks.  http://bit.ly/bGZwka (via @slowtv @doctorow)
  2. Using Netflix at an Academic Library – a TTW Guest Post by Rebecca Fitzgerald @ALA_ACRL (via @mstephens7)
  3. I’m speaking at the Library Journal eConference: “eBooks: Libraries at the Tipping Point – A Virtual Summit.”  Register now!  http://bit.ly/9sINua
  4. 5 tips for using Priority Inbox in Gmail http://bit.ly/au5vrs (from GoogleAtWork)
  5. A Finnish library patron built a mobile app that scans item barcodes, searches the library’s catalog, shows you available digital & physical copies, and then & gives you directions to the nearest library with it on the shelves.  This is so sweet!  http://bit.ly/b5fI7h (via @href=”http://twitter.com/natenatenate”>natenatenate)
  6. Google Voice App Adds Home Screen Widgets for Easy Access to Messages – http://mash.to/2BUQz (via @mashable)
  7. 10 Tips for Designing Presentations That Don’t Suck: Pt.2 | @DesignShack http://bit.ly/cnYqKt (via @ghardin)
  8. Build Project Management Gantt Charts With Gantto http://ff.im/qrxC8 (via @webgoddess)