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Internet Librarian 2010: Internet Tools & Services to Enhance Learning & Inspire Participation
Chad Mairn

Chad polled the audience about “what libraries are” via text & Twitter live.  “Centers for Learning” won with 96%.  Chad looked at the time between major communication inventions.  He asks: will Google soon know what you want before you even know what you want?  With Web 2.0, you see things that are dying and not being used, but new things replacing them all the time.  To create their Facebook page, Chad did so without administrative participation or approval.  He recommends that you always respond to users, regardless of whether their comments are positive or negative.  Vivox just moved into vroom, which allows you to have voice conferencing within Facebook.  He recommends contacting Foursquare about offering a special offer for check-ins to the library (may take some time for Foursquare to respond).  Like me, Chad didn’t like Twitter so much when it first came out.  He says you should take the risk and show a live Twitter feed from your session during a class or session.  Tristan Perich wrote a 5-movement symphony in assembly programming language, and the music is embedded into the microchips directly. They use Primo for their catalog and eContent which lets people offer book reviews.  Why not use Twitter to solicit book reviews from your users?  Put a recent Tweets widget onto your website.  He uses Twitter for class conversations and sets up polls, as well as using direct messaging for reference service.  You can use Social Oomph to automate and schedule his Tweets.  Discovery – this is what all of this social media in the library is about.  Chat took through all of the library’s CDs and loaded them into iTunes.  Students can just walk up and listen to music on two different stations, and if they want they can check the CDs out and (err) rip the tracks themselves.  You can take the XML file iTunes creates and add a pretty wrapper on top of it and put a collection list up online for your users.  Their collection website offers 30 second samples of all of their songs.  He also recommends Pandora for use in the library.  Spotify isn’t in the US though, but he likes mSpot for his Android phone.  He also recommends The 61 as a site to check for alternative music.  He says don’t have “no cell phones” signs in your libraries.  They offer a website widget that if you’re on the site more than 3 minutes, a little window pops up asking if they can assist people.  Chad argues this is not intrusive – this tool (Instant Invite) pushes you to the user.  They also use Yuuguu as a way to computer-share with their users, including being able to control the user’s computer to help them access information on the library’s site.  We want our users spending more time reading and thinking – not jumping through hoops.  What do all of these tools do?  How do we measure success?  Chat says that they offer improved access to information via sharing tools.  Marketing services and resources provides more visibility.  The tools are instant and inexpensive or free, and help the staff and users communicate.  It provides interaction, and arguably enhances the learning experience.  Chad wants to start an app band, joining people together through all of the different music creation apps on smart phones.  He wants to use Voice Thread to allow voice and video commenting on blog posts…which is great!

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