Here is an example of freaking brilliant marketing: Give away an iPad for customer stories denigrating your competition!
Azaleos, a company that builds server side products competing with Microsoft, is giving away an iPad for the best horror story about using Microsoft’s junky products, like Microsoft Exchange, Active Directory, SharePoint (*gag*), or Office Communications Server.
And in a move of marketing brilliance, they’re connecting the contest to National Systems Administrator Appreciation Day on July 30…so the IT managers and Sys Admins who are Azaleos’s customers not only connect winning something from Azaleos with slamming Microsoft’s piece of crap products, but they connect it with a day meant to honor them and their work. Brilliant!
I certainly have stories of my own (which will be featured in the #FAIL track I’m moderating at Internet Librarian 2010). The temptation to tattle on this software is too strong to resist! And hey, our library needs some iPads anyway.
The contest ends July 29th, so get your own horror story in now!