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	<title>Comments on: Keep it above the fold</title>
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	<link>http://librarianinblack.net/librarianinblack/2010/03/attention.html</link>
	<description>Amazingly informed &#38; therefore properly opinionated.</description>
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		<title>By: Mitch Malone</title>
		<link>http://librarianinblack.net/librarianinblack/2010/03/attention.html/comment-page-1#comment-13889</link>
		<dc:creator>Mitch Malone</dc:creator>
		<pubDate>Wed, 21 Apr 2010 08:44:20 +0000</pubDate>
		<guid isPermaLink="false">http://librarianinblack.net/librarianinblack/?p=13097#comment-13889</guid>
		<description><![CDATA[Couldn&#039;t agree less: http://iampaddy.com/lifebelow600/]]></description>
		<content:encoded><![CDATA[<p>Couldn&#8217;t agree less: <a href="http://iampaddy.com/lifebelow600/" rel="nofollow">http://iampaddy.com/lifebelow600/</a></p>
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		<title>By: Tweets that mention Keep it above the fold &#124; Librarian in Black Blog – Sarah Houghton-Jan -- Topsy.com</title>
		<link>http://librarianinblack.net/librarianinblack/2010/03/attention.html/comment-page-1#comment-13700</link>
		<dc:creator>Tweets that mention Keep it above the fold &#124; Librarian in Black Blog – Sarah Houghton-Jan -- Topsy.com</dc:creator>
		<pubDate>Mon, 29 Mar 2010 04:32:35 +0000</pubDate>
		<guid isPermaLink="false">http://librarianinblack.net/librarianinblack/?p=13097#comment-13700</guid>
		<description><![CDATA[[...] This post was mentioned on Twitter by Worcester Public Lib, Brooke Ahrens. Brooke Ahrens said: Web design to get things seen. &quot;Keep it above the fold&quot; http://bit.ly/baWh6W [...]]]></description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Worcester Public Lib, Brooke Ahrens. Brooke Ahrens said: Web design to get things seen. &quot;Keep it above the fold&quot; <a href="http://bit.ly/baWh6W" rel="nofollow">http://bit.ly/baWh6W</a> [...]</p>
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		<title>By: Pratt Matt</title>
		<link>http://librarianinblack.net/librarianinblack/2010/03/attention.html/comment-page-1#comment-13671</link>
		<dc:creator>Pratt Matt</dc:creator>
		<pubDate>Thu, 25 Mar 2010 20:43:05 +0000</pubDate>
		<guid isPermaLink="false">http://librarianinblack.net/librarianinblack/?p=13097#comment-13671</guid>
		<description><![CDATA[It amazes me that &quot;above the fold&quot; is considered such a major insight. After all, where did that name come from?  Newspapers have been dealing with this for years.  The key is to grab the reader&#039;s attention in such a way that the reader will scroll (or turnover the page). I agree with Brad C that cramming too much above the fold defeats the purpose. That&#039;s where experience and best practices come in handy -- judging how to balance everything.  And even then you&#039;ll never be totally satisfied.]]></description>
		<content:encoded><![CDATA[<p>It amazes me that &#8220;above the fold&#8221; is considered such a major insight. After all, where did that name come from?  Newspapers have been dealing with this for years.  The key is to grab the reader&#8217;s attention in such a way that the reader will scroll (or turnover the page). I agree with Brad C that cramming too much above the fold defeats the purpose. That&#8217;s where experience and best practices come in handy &#8212; judging how to balance everything.  And even then you&#8217;ll never be totally satisfied.</p>
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		<title>By: Brad Czerniak</title>
		<link>http://librarianinblack.net/librarianinblack/2010/03/attention.html/comment-page-1#comment-13664</link>
		<dc:creator>Brad Czerniak</dc:creator>
		<pubDate>Thu, 25 Mar 2010 02:55:36 +0000</pubDate>
		<guid isPermaLink="false">http://librarianinblack.net/librarianinblack/?p=13097#comment-13664</guid>
		<description><![CDATA[Nielsen stated matter-of-factly that users spend 80% of their time looking at content above the fold, then elaborated with an explanation of methodology and references to good content practices from past studies.

Your headline appears to place a hard-and-fast rule, which you elaborate upon by talking about how important it is that all but the longest content remain above the fold on your library website.

If you approach content from the stance that it should be no taller than an arbitrary height (say, 600px for the common 1024x768 screen resolution, the page header, and some browser chrome), then your content can conceivably be crammed, awkward, and perhaps be set in too small of type.

On the other hand, if you write content conscious that people read less on the web than they do in print form, that they&#039;re most likely to scan (especially headlines, images, and bold text), that the most important information should be at the top in a sensible IA, and that white space, consistent typography, and sensible layout are more pleasing and inherently readable, then you&#039;ll produce content suited to the reader.

I am not saying that trying to keep content above the fold shouldn&#039;t be A consideration, just that it shouldn&#039;t be such a priority that you&#039;d deem yourself a &#039;fascist&#039; for the cause.]]></description>
		<content:encoded><![CDATA[<p>Nielsen stated matter-of-factly that users spend 80% of their time looking at content above the fold, then elaborated with an explanation of methodology and references to good content practices from past studies.</p>
<p>Your headline appears to place a hard-and-fast rule, which you elaborate upon by talking about how important it is that all but the longest content remain above the fold on your library website.</p>
<p>If you approach content from the stance that it should be no taller than an arbitrary height (say, 600px for the common 1024&#215;768 screen resolution, the page header, and some browser chrome), then your content can conceivably be crammed, awkward, and perhaps be set in too small of type.</p>
<p>On the other hand, if you write content conscious that people read less on the web than they do in print form, that they&#8217;re most likely to scan (especially headlines, images, and bold text), that the most important information should be at the top in a sensible IA, and that white space, consistent typography, and sensible layout are more pleasing and inherently readable, then you&#8217;ll produce content suited to the reader.</p>
<p>I am not saying that trying to keep content above the fold shouldn&#8217;t be A consideration, just that it shouldn&#8217;t be such a priority that you&#8217;d deem yourself a &#8216;fascist&#8217; for the cause.</p>
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		<title>By: chris gibson</title>
		<link>http://librarianinblack.net/librarianinblack/2010/03/attention.html/comment-page-1#comment-13662</link>
		<dc:creator>chris gibson</dc:creator>
		<pubDate>Thu, 25 Mar 2010 01:17:05 +0000</pubDate>
		<guid isPermaLink="false">http://librarianinblack.net/librarianinblack/?p=13097#comment-13662</guid>
		<description><![CDATA[Ha. I&#039;ve always suspected that readers don&#039;t scroll down too far on a web site.
Thanks for sharing.]]></description>
		<content:encoded><![CDATA[<p>Ha. I&#8217;ve always suspected that readers don&#8217;t scroll down too far on a web site.<br />
Thanks for sharing.</p>
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