Usually technology projects and branding go hand in hand, though a little big shakily at times. However, when I got the go ahead to buy a set of Flip Mino digital video cameras for our libraries, I decided to brand my little heart out. The result is a “design-your-own” Flip Mino with the library’s colors and logo. I love it. Hopefully it will look as good in person as it does online!
But this does beg the question…why not take advantage of cheap branding (in this case, free branding) whenever available? Customers will see us using our cameras at events, see the logo, and that connection between “You’re gonna be on YouTube!” and “The Library” is made.
And really, it doesn’t have to be a logo. It can be something fun, like a photo of each branch library on its own camera (instead of one uniform look). Or it could be the winning design from a teen design contest. Or…., well, you get the drift. Why not take advantage of potential fun when we can?