Infolust
Infolust: that’s a term familiar to us, right? The lust for information, the need for information, the very thing which drove many of us to the library and information sciences. We can’t stand not knowing stuff, or not being able to find stuff at the very least. That little voice in your head that says during a movie "Do I recognize this actor from Robinhood: Men in Tights or Aliens….damn…?" is the same voice that drives your infolust. Just listen to it a little bit more and your trivia-jones becomes full-blown INFOLUST!!!!!
TrendWatching.com has a great article on the phenomenon of INFOLUST, including the following:
INFOLUST is obviously not about advertising, it’s about pull, not push.
So are you providing your customers with every price, product,
comparison, and story element that you can, on THEIR terms, not yours?
Are you making this information available to them wherever they need it
most, accessible through whatever channel or device they prefer, so
they can get the best of the best, the cheapest of the cheapest, the
first of the first, the healthiest of the healthiest, the coolest of
the coolest?
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