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Google Related Links

May 8, 2006

Last month Google announced Google Related Links, a service that scans the content of a webpage and then recommends related webpages, search strings, and news items.  Anyone can add this to a website by inserting a short string of javascript. 

The Disruptive Library Technology Jester suggests adding this to an OPAC bibliographic record–using the basic bib data to point to related sites, searches, and news (maybe even Google Scholar records for the same item).  I’d add that you could pop this little puppy at the bottom of a web-based subject guide, allowing users to search the web for the subject they’re interested in (cooking, art, pets).  That’s relinquishing some of our "librarian-selected resources only" control, but that’s okay by me.

Many feel that this is Google’s not-so-sneaky attempt at generating more advertising, but I’ve found that’s the case with many of their beta projects. 

“Google Related Links”

  1. Peter Murray Says:

    Google’s revenues are driven by advertising, but this is one case where I think their “don’t be evil” philosophy (if you consider advertising to be evil) is showing through. As year as I can tell, what shows up within the Google Related Links box is stuff from the search index, not stuff from their pool of advertising. It is true that it is getting served out of the same machine cluster that services their advertising business, but I have to assume that is out of convenience and not necessarily subversive in and of itself.

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